Graphic Design

Advertising Design, Magazine Advertisemet

Objective: To create a magazine advertisement for a fictional ice cream company.

Solution: Use Adobe Illustrator to create a company logo and then use that logo to create a magazine advertisement that

brings more attention to the Jolly Humor company and their new flavors of ice cream.

Logo Design

Magazine Advertisment

Advertisement Design, 2 Page Magazine Advertisement

Objective: To create a 2 page magazine advertisement for a fictional children's shoe company.

Solution: Create a magazine advertisement that appeals to both children and adults. The space theme relates to the brand of

shoes and makes a visual connection.

Postcard Mailer

Objective: To create a fictional postcard mailer for the zoo to advertise their new hours and draw more visitors.

Solution: Create a postcard that would grab the attention of all viewers using a simple zoo theme and showcasing a few of

the animals that spend their day at the zoo.

Event Postcards for An Eco Sam Design, LLC.

Objective: Create postcard flyers for craft shows and events that the company will be at.

Solution: Each of the following postcards are for different events and showcase the product in different ways depending on the

time of the year and the event.

Digital Illustrations

Here are a few examples of digital illustrations that I have created in Adobe Illustrator. These examples show some of the

attention to detail that can be created in a digital format.

chicago

parrot

Apples

Advertising Campaign/Corporate Identity:

Objective: To create an identity for an organic soap company and create a package design with the identity, a mailer to

advertise the new product and a magazine advertisement to advertise it through a different media.

Solution: Use Adobe Illustrator to digitally illustrate the pomegrantes that will be used throughout the ad campaign. Then

using those illustrations create a 2-D package design for the product. Next using Adobe InDesign I created a direct maier

and magazine advertisement that visually unifies the whole campaign.

Corporate Identity

Objective: To create a logo to promote a fictional brand extension of Smucker's. Then using that new logo create identity

pieces to promote this fictional brand extension.

Solution: Develop a logo using Adobe Illustrator for European Delight, a brand extension of Smucker's. Create a simple logo

that will be able to change colors and work on the different products the company will offer. Using Adobe InDesign a corporate

brochure was created to give a brief company history as well as promote the brand extension. The photos were edited using

Adobe Photoshop. The webpage that was created relates to the current Smucker's website and the direct mailer is used to

describe this change to the customers and the promotional item is used to promote it.

Advertising Campaign and Identity for an existing company

Objective: To create an advertising campaign for an exisiting eco-friendly toy company through different medias.

Solution: Create large scaled billboards that quickly gives across information about the toys while passing by it. Create

related magazine advertisments and web banners to promote the company and their products.

Billboard Digital Roughs

Final Billboard Design

Magazine Advertisements

Web Banners

Green Toys. Dump Truck, Recycle Truck, Tea Set, Tool Set, Flower Pot. 2009.

ALL IDEAS, DESIGNS, and IMAGES are property of Samantha Lobben and/or of An Eco Sam Design, LLC.